About us
Founded in November 2023, HELENA PESTANA is a proudly independent online jewellery label based in Ireland.
We are a small, passionate team devoted to creating jewellery that embodies both beauty and meaning. Under the creative direction of Ines Pestana Neves, a designer with a Master’s degree in Design, our brand blends thoughtful craftsmanship with an eye for timeless elegance.
Our jewellery is curated under two distinctive pillars:
1. HELENA PESTANA Bespoke Design:
A refined small collection of exclusive, in-house designs for those seeking something
truly unique. Each piece is carefully conceptualised by our creative team in
Ireland and Portugal, and crafted from sterling silver, then luxuriously plated with 18ct gold, rhodium, or platinum. These designs are intimate expressions of artistry and individuality — jewellery to be worn, treasured, and remembered.
2. Curated Fashion Jewellery: This
collection offers a more accessible edit of beautifully designed pieces crafted from quality metals such as brass and silver. Carefully selected and plated in 18ct gold, rose gold, or sterling silver, these styles strike the perfect balance between affordability and aesthetic — without compromising on
quality or charm.
We collaborate with experienced international jewellery suppliers who help us bring our vision to life — transforming each unboxing into a joyful, lasting impression. Our creative journey is enriched by a network of exceptional Irish and Portuguese talent:
1.Photography: Based in Baldoyle,
Ronnie and David Norton their photography captures the emotion and detail behind each piece, shaping the signature look and feel of the HELENA PESTANA
brand.
2.Digital Content & Storytelling: Dublin-based Talita Emiliano is the creative force behind our digital presence. With over a decade of experience in photography and UGC content creation, Talita brings our brand to life across social platforms — crafting narratives that resonate, inspire, and connect.
3.Branding: In May 2025, we began an exciting new chapter in partnership with D'FRONT, a renowned Lisbon-based branding agency. This collaboration signals a bold evolution for HELENA PESTANA as we prepare to launch our new bespoke jewellery
collection in Q4 2025 — a celebration of contemporary design, personal expression, and the next stage of our journey.
DESIGNED WITH LOVE IN IRELAND
HELENA PESTANA'S EXCLUSIVE DESIGNS
The HELENA PESTANA Collection stands as a testament to our commitment to originality and design. Every piece within this collection has been designed in Ireland.
Before & After
Our values are
Our jewellery embodies cherished memories, capturing moments of love, celebration, and connection, making them timeless.
We carefully select pieces for their unique aura, ensuring unforgettable memories for you and your loved ones.
It's important to note that the HELENA PESTANA Collection, available exclusively through us, features designs created right here in Ireland, ensuring that the designs you find here are truly unique and unlike anything you'll find elsewhere.
We check every piece to ensure it meets high-quality standards, becoming a valuable possession for generations.
You'll be pleased to know that we use high-quality metals, and the plating is done with luxurious yellow and white gold, as well as sterling silver.
Our jewellery offers a personal connection to your story, guiding you to find pieces that resonate with your unique journey